Swim with the Fish

It's not enough for and old media organization, a newspaper or a radio station, to be blogging. If you want to be a part of a community you need to be posting comments equally vigorously in other people's blogs.

This is a collegial community. Being a shark in this environment earns you little attention. You need to swim with the fish if you want any respect from them. And you swim with the fish by commenting on their blogs.