Count And Cajole - There Must Be A Better Way To Get Reporters Engaged On Twitter

Ways to encourage reporters in your newsroom to engage in Twitter:

• Ask how many new leads reporters found in Twitter this week.
• Ask how many story ideas reporters found in Twitter this week.
• Ask how many conversations reporters engaged in on Twitter this week.
• Count how many times reporters tweet each week.
• Count follower growth each month.

To get them started, set some minimum requirements:

• Set a goal for minimum number of tweets a week: 7.
• Email reporters a reminder if they don't tweet about their stories.
•  Show them Tweetdeck.
• Make sure their @names are in the email footers.
• Make sure they are following the list of all reporters in the newsroom.

The question is: what's the most simple, clear and measurable win for reporters on Twitter? Something that they can look at and think "Oh yes, that worked, helped my story, made me more productive and saved me time..."

Your ideas?