Mashable reports that Twitter will soon release its stats package to all of us who are so self-obsessed that we not only tweet, we also want to know what happened when we tweeted.
Apparently a few people are already testing the product, so hopefully the rest of us will soon be able to see graphs of our tweets, mentions, our follows and unfollows, and the success of individual tweets over time.
From the screenshot the stats package looks very useful. It has the additional benefit of maintaining a positive attitude. Within "All" of our precious 140 character utterances, tweets are either "Best" or "Good". What a relief that there are no "Bad", "Worst" or "Fail" tweets.
These stats are bound to draw some attention away from the other stats we're looking at. For non-commercial twitterati they also imply a concern with marketing that is different from an older way of communicating.
Obviously if you're using Twitter for business you need to know what the return is for the work done. But if you're "just saying" something to your friends, why would it be important to know how many people are listening?
And there's no measure for "Kind", "Helpful" and "Genuine" tweets, or on the downside "Self-Serving", "Just Plain Mean" or "Shameless Marketing" tweets. Those important values you still have to estimate by yourself.
Some stories about social stats:
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