Complexity

Complexity can kill a project. It can come from:

a) Too Much Red Tape: Needs no explaining. Too many managers will kill any project, just as too many cooks used to spoil the broth, or a camel is a horse made by a committee. (So committees survive better in deserts? Send them there!)

b) Too Many Good Ideas at once: Everyone has to set priorities. Often in new media departments the ideas come thick and fast, from all over management. And because the the general misunderstanding about how hard it is to do things well on the Web, they come with an assumption that they can be executed immediately. Good ideas need to be prioritized like anything else.

c) Over-reaching: Good ideas are only good ideas if they have context and are appropriate for your company. In a company with one designer, a project that would require five designers isn't helpful (unless it comes with a plan to hire four designers). A good idea in a company with one designer, is an idea that only requires one designer. This sounds obvious, but it is often overlooked.

d) Poor team management: enough said.

e) A thousand other complex issues (too complex to go into here).

Keep it simple. Get stuff done.