Strategy

Transport: How many train companies became plane companies? Were they a transportation business or rollingstock business?

Are you a news business, or a business that prints newspapers? Or an antenna business?

You can’t do everything... So know what you want to do, and why you want to do it.

If requests don't fit into that paradigm, they surely fit in the round filing cabinet on the floor by your desk! Or perhaps in the "later" pile.

Life with a vision and a plan is a whole lot easier...